The partner program for AV integrators who want to sell room security as a service, not a one-time install.
CybrIQ doesn't add complexity to your installation. It removes liability from your balance sheet and gives you a new recurring-revenue line on every room you ship. The Certified Zero Trust AV Installer program is the credential, the training, and the co-marketing motion that lets your team have the security conversation your customer's CISO is already having internally.
Why most AV integrators are losing deals they should be winning
The customer's CISO is now in the room. Their first question used to be about the codec. Now it's: what's actually plugged into that switch port, and how do I prove it's not on a banned-vendor list at the next audit?
Most integrators do not have an answer. Some try to deflect to the customer's IT team. Some quote a NAC product they don't sell or support. The integrators that win the larger, longer-term, higher-margin engagements have a different answer: a security service line they sell themselves, attached to every install, billed as a recurring SKU.
The Certified Zero Trust AV Installer program is how you get there in 60 days.
Five things every certified partner gets.
Two-day hands-on certification
Online or in-person. Your engineering team learns the install shape, the SNMP read-only credential configuration, the integration with the customer's NAC and SIEM, and the audit-evidence export. Two-day track for engineers; one-day track for sales.
RoomIQ attaches to every room install
RoomIQ is priced as a per-room recurring SKU on every Crestron, Extron, Q-SYS, Poly by HP, or Neat room. SpacesIQ extends the same Device DNA™ method building-wide. Margins are the integrator's, on standard channel-partner terms.
“Certified Zero Trust AV Installer” mark
Logo and badge usage rights, slide templates for the customer-side security conversation, one-page leave-behinds, case-study templates, and a security-assessment proposal kit you can put your firm's name on.
Named CybrIQ engineer on every install
For the first three deployments under your certification, a CybrIQ engineer joins the install and the customer briefing. After that, escalation paths are documented and direct. Your team owns the relationship; we own the technical depth.
Inbound routing to certified partners
When a prospect comes to CybrIQ directly and the conversation lands in your geography or vertical, the lead routes to a certified partner first. Partners with the strongest reference customers see the largest share.
The economics, plainly
An average enterprise AV-integrator engagement bills the customer for the room hardware once, the install labor once, and a service contract that the customer renegotiates every two to three years. The Certified Zero Trust AV Installer program adds a per-room recurring SKU that bills monthly on a multi-year term, with the integrator margin sitting on top of CybrIQ's wholesale pricing.
For a 200-room enterprise deployment, the recurring CybrIQ line on the integrator's books typically lands in the same order of magnitude as the support contract, and it compounds across the customer's full footprint as new rooms come on. That is the difference between a one-time install relationship and an account that keeps paying.
For a finance-side walkthrough on the customer side, the audit-prep ROI calculator and the due-diligence builder ship the math; integrators can white-label both deliverables under partner branding.
How customers describe the difference
The reframe customers see: “Our integrator no longer punts the security question. They have an answer, they have a tool, and they ship the audit pack alongside the install handoff.”
That's the shift from commodity-install relationship to trusted-advisor relationship, and it's the shift that drives renewal, expansion, and referrals to peer enterprises.
Who this is for
- AV integrators with an enterprise-account base of 50+ rooms and a sales motion that touches the customer's IT or security organization.
- MSP / managed-services providers already running AV-as-a-service or UC monitoring for customers, looking to add a security service line.
- System integrators bundling AV with IT and security work, where device-inventory completeness is already a customer ask.
- Channel partners with existing Crestron, Extron, Q-SYS, Poly by HP, or Neat practices who want a security SKU that attaches to existing room installs.
Apply for certification.
A 30-minute working session. We walk your sales motion, your engineering depth, your existing customer footprint, and what a 60-day path to certification looks like. No fee for the conversation.
Schedule a partner-certification call